Lowe's
60th Anniversary Campaign
In 2006 Lowe's held an internal contest for the entire enterprise to pitch the 60th anniversary campaign. I won the contest and was allowed to personally create the entire campaign across all marketing platforms. All in-store signage, tab, email, web, and even Jimmie Johnson's #48 car were transformed into a retro 1946 ad campaign.
Involvement: Concept / Creative & Photography Direction / Layout / Production