Microban

Grout Test Mailer

The challenge was to create a CRM campaign broke through the clutter, rather than ending up in the trash. These mailers targeted specific people inside of specific companies, and asked them to put Microban's claims to the test. Each participant was sent a board of tile grouted with a product utilizing Microban technology. They were asked to place this board in their own shower and test it for themselves. We sent 7 grout ed samples to 7 people, in 7 different companies, and created 7 new accounts for Microban — a 100% return.

Involvement: Concept / Layout / Production / Print