MUDDY RIVER DISTILLERY

Social Campaign

Muddy River Distillery sits on the banks of the Catawba River. This social campaign begins to build a lifestyle around their rapidly growing fan base. Captured moments of fun in the sun with friends on the water lives at the core of their brand, and differentiates them from their competition.

- Voted USA Today’s 10 Best Craft Rum Distilleries in the US

Involvement: Brand Strategy / Concept / Creative Direction / Copywriting / Layout