MIKE SUPER

Promo Book

This 24-page promotional booklet highlights the mystical magic of Mike Super. Utilizing varnishes and raised surfaces, I designed this piece to used light and illusion to fool the viewer in the same way.  Secret messages are revealed when light hits the page at a certain angle.

In 2007, Mike Super won the NBC reality TV show Phenomenon. NBC used my branding to promote Mike's victory.

Involvement: Concept / Creative & Photography Direction / Layout / Production / Print